Sponsored FeaturePresented by Verano Mezcal
A field guide to drinking mezcal in New York
Six bars pouring it the way it should be poured, and the bottles behind them.
Advertise in NIGHTLIFE
Reach the people deciding where to go
NIGHTLIFE is an independent guide to going out in New York — stories and guides read by people planning a weekend, not scrolling one. Put your room in front of them.
Request the rate card →Who’s reading
The audience, in plain terms
New Yorkers who plan their nights — and go
Who
Mostly 27–40, living in the city. They have neighbourhood opinions, book ahead, and will read a whole piece about a bar before they go.
When
Thursday, opening the email to plan the weekend. And mid-story, deciding whether tonight’s the night for the place they’re reading about.
What next
They go. The whole publication is built to end in a decision — a table booked, a set caught, a new room walked into.
What you can run
Four formats, all labeled as advertising
Full-bleed
Between stories on the front page and the Stories index.
A room or a season you want everyone to see. One line, one link, full width.
Advertorial
Mid-article, inside a story on a related subject.
A longer pitch — a guide, a point of view, a distributor’s picks. Runs under a “Sponsored Feature” bar so readers always know.
Quarter-page
In the story grid, in a card slot.
A standing presence — hours, a neighbourhood, a recurring night — sized to sit beside the writing without shouting over it.
Thursday email
One sponsor per send, above the picks.
The list is people who open an email specifically to plan a weekend. A short “presented by” line and two sentences — no banner, no tracking pixel we don’t tell readers about.
How we run it
So readers keep trusting the page
Every placement is marked as advertising. Site formats carry an “Advertisement” line; longer pieces run under a “Sponsored Feature” bar with your name on it. We don’t build sponsored content that’s dressed up to read like our reporting — that’s the one thing that would cost us the audience you’re paying to reach.
One newsletter sponsor per send, placed above the picks, never woven through them. No retargeting pixels or data resale. If a placement isn’t a fit for the room you’re promoting, we’ll say so before you book.
Get in before the app
The NIGHTLIFE app launches October 2026 and brings a much larger audience with it. Partners who start now lock in founding rates before that.
Start a conversation
We’ll send the rate card and what’s open